Tripadvisor: Powering Global Marketplace Expansion Through a New Viator’s R&D Hub in Poland

Tripadvisor’s global online marketplace – Viator – is connecting travellers with over 400,000 bookable activities and local experiences. It acts as a comprehensive “things-to-do” engine featuring verified reviews and instant booking worldwide. As a key part of the Tripadvisor Group, Viator serves as the primary revenue engine driving the organisation’s shift toward an “Experiences-first” model. To capture this fast-growing market, Viator opened an R&D office in Kraków, Poland, in 2024 to build the core of Tripadvisor Experiences.

The Challenge

Scaling engineering teams across EMEA (Portugal, UK, and Poland) amid a rapidly evolving organizational strategy presented a multifaceted challenge. Navigating frequent shifts in company strategy and fluctuating headcount targets required agile management, while the high volume of applications necessitated maintaining rigorous proactive sourcing standards. Additionally, the team needed to secure top-tier talent with deep technical expertise, all while adapting recruitment strategies to a transition toward hybrid work models that narrowed the available candidate pool. Beyond these hurdles, it was essential to build the Tripadvisor employer brand from the ground up in a highly competitive Polish market, fill highly specialized niche roles in Salesforce and Security, and ensure that every hire achieved perfect cultural and technical alignment.

Our Solution

itMatch implemented a flexible, data-driven Recruitment Process Outsourcing (RPO) strategy tailored to each region:

  • Location-specific approach: Developed and executed distinct recruitment strategies optimized for each geographic location.
  • Data-driven pipelines: Focused heavily on data analysis and pipeline management across all target regions.
  • Agile team deployment: Utilized a versatile recruitment team with the skillset to seamlessly support hiring in any of the locations.
  • Targeted employer branding: Tailored employer branding activities specifically to local market realities to increase visibility.

The Outcome

The partnership delivered direct results, including a highly successful expansion into the UK market. By analyzing recruitment data across Poland, the UK, and Portugal, we identified the best hiring locations for specific roles, directly reducing the overall time-to-hire.

In less than two years, we hired over 60 elite engineers who perfectly matched Tripadvisor’s technical standards and culture. The project successfully built Tripadvisor brand visibility among Polish developers and established a strong talent foundation that continues to drive the growth of Tripadvisor Experiences.

Key Results

  • 60+ engineers hired in less than 2 years.
  • Reduced time-to-hire through data-backed location optimization.
  • Established brand visibility within the competitive Polish IT market.
  • Flexible RPO framework successfully managing recruitment across Poland, the UK, and Portugal.

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