Most job ads in tech don’t underperform because of salary or brand. They underperform because they read like boring checklists of requirements.
In 2025, top engineers in Poland scroll fast, think critically, and apply rarely. If your job post doesn’t resonate in 5 seconds – it’s gone. So what actually works?
Here are 5 concrete tactics we use with our clients to help their offers stand out and convert:
1. Lead with value, not only requirements.
What’s in it for the candidate?
- Exciting challenges
- Autonomy
- Impact
Open strong or lose them in the first 3 seconds.
2. Include salary or get skipped
- 76% of devs ignore ads with no salary (JustJoinIT, 2025)
It’s about transparency, not just comp. Even lower offers convert better when open.
3. Show your stack with real context
- What’s the scale?
- Is it greenfield or tech debt?
- How does this role impact product?
Senior devs don’t only chase tools. They also chase problems worth solving.
4. Sell the team, not just the tech
Culture is king.
- Team seniority
- Working style
- Access to decisions
Tell them who they’ll be shipping with
5. Cut the fluff
No “dynamic young team” clichés
- Use bullets
- Keep it clean
- Say what you mean
Your ad should read like your code: clean, efficient, honest.
Your job ad is your first impression. Ready to rework your job postings? I’m here to help!
